OHMNI

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Jacob Byers

Jacob Byers

CEO · Fractional MarTech Engineer

I have spent a decade as the technical right hand to marketing leaders, usually deep in one system for a long time. Ohmni is deliberately one operator instead of an agency. Agencies chase the next logo and hand you a great onboarding followed by a lackluster everything after. Most clients arrive because their agency stopped showing up.

Then the honest question people are too polite to ask: what happens if I get hit by a bus. Everything is built so you are never dependent on one person. Clean code, real documentation, and configuration files any competent React developer can pick up. You are never trapped, not even by me.

I am based in Denver. Outside the work I facilitate community events, helping people work through conflict and move together. Marketing on one side, engineering on the other, and someone in the middle making sure everyone moves as one.

I have been on your side of the table

I was a marketer first. In 2016 that meant running marketing for a golf startup and, somewhere along the way, managing the developers who were supposed to support it.

To save money we hired developers at fifteen dollars an hour. The app barely ran. It cost seventy thousand dollars and a year of broken demos. One developer at thirty an hour later delivered something better for a fraction of the spend.

Price tells you nothing. Cheap looked like savings right up until it cost everything.

So I learned to code, just enough to see the work myself. Once you can read it, the problems hiding in plain sight stop hiding.

I would rather do honest work than keep paying people to explain why nothing works. That is why Ohmni exists.

What bad architecture actually costs

The build that still bothers me was a headless WordPress site wired to Gatsby, with GraphQL translating between them. Modern on paper. In practice it carried the bloat of one system and the constraints of the other, and every landing page became a negotiation with the tooling.

The moment it became clear was small. The CMO wanted to add one script, analytics or a CRM tag, the most basic thing a marketer ever asks for. The framework would not allow it. Its own documentation advised against external scripts.

A framework telling a marketing team not to run marketing.

When Gatsby was sunset we moved the whole thing to Sanity and Next.js. Night and day. That stack has been the backbone of everything I have built since, chosen for one reason: it gets out of the way.

Ten years, a lot of different rooms.

Different industries, same underlying problem. The system was slowing marketing down and someone needed to fix it without drama.

Since 2016

A decade of hands on work, not advice decks. The same person builds the system and then runs it.

Many industries

Law firms, restaurant groups, security, arts organizations, media, and business intelligence platforms.

One stack

Sanity and Next.js, chosen after living with the alternatives, not from a conference talk.

Both languages

Marketing on one side, engineering on the other. Nothing gets lost in the translation.

You should own
what you paid for.

That sounds obvious. It almost never happens.

Agencies pour effort into onboarding and almost none into letting you leave. A clean exit was never in their interest, so the system quietly stays under their control.

I learned how bad that gets from a client who had to let a difficult employee go. He walked out still holding the passwords and the access to systems the business depended on. She was locked out of her own company.

I rebuilt the whole thing from the ground up, under her ownership this time. Somewhere in that rebuild the panic stopped. She could see the work, and she could see it was solid.

That feeling is what I am actually in business to create.

So I build for the opposite of lock in. You own your code, your accounts, and your content. Everything is documented, down to the files the next developer would need to keep it running.

Curious what we would change first?

Start with a free site audit. We will send a prioritized list of what is slowing your marketing down, and tell you honestly if you do not need us yet.

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